OK, so we are a little late with this blog post (we actually turned three at the beginning of July – remember our bumper weekend of giveaways!!) but that’s life all over in the Attic – so busy and so manic but we love it!
We thought you might be interested in our tale of the last three years, of how we started and got to where we are now . . . we’d give you a little bit of a sneak peep behind the scenes!
So, who is this Elsie . . . well Elsie is me, Amanda, and my amazing husband too, Steve! We own and run Elsie’s Attic together and we have done each other any serious harm . . . . yet!
Just over three years ago I was feeling a bit dissatisfied in my career, you know the story, Our eldest son was only four and just starting school and I missed him desperately and so wanted to be there to do the school runs. I was a trained Forensic Psychologist, had owned my own dog training business and then gone on to work in PR but none of it was floating my boat . . . after a late night chat over a bottle or two, we decided to use my passion for fashion and start Elsie’s Attic . . . or Tallulah Rose as we were initially called!
We started out just selling bags, scarves and jewellery . . . I look back on our early Facebook days and smile and cringe in equal measure! Right from the start we wanted to stock things that are just a little bit different but pretty, always pretty – we just love girly fashion!
So that was it – off we went, I ensconced myself at our kitchen table and really seriously, I barely moved for the first year! I spent days and days searching out fantastic lines and we soon expanded into clothes. We initially used to sell on Facebook and then after a few months we decided to bite the bullet and commissioned a website. Quite probably one of the most stressful things I have ever done – particularly the time I worked 36 hours straight with no break or sleep to get all the products loaded up . . . but it was done and ready to launch so we did the obvious thing . . . buggered off to a festival for the weekend! Little did we know then how truly epic things would become!
We have been selling our beautiful tulle skirts here at Elsie’s Attic for three years now so we thought it was high time that we organised our own photo shoot to show off these stunning beauties! These skirts are our own design and manufactured under our own label so we are immensely proud of them.
So, we are calling this our real women photo shoot and yes, we know all women are real women but we just wanted to convey the idea that we used beautiful Elsie’s Attic fans to show the skirts off to their best.
Once the decision had been made to go ahead with the shoot we put a shout out on our social media channels and we were utterly blown away and completely honoured with the amount of responses we received. We sat down as a team and set about recruiting gorgeous girls in sizes 10 to 18. None of the girls had modeled before which just added to the excitement.
We are very lucky to have gorgeous wedding industry friends, Astra at Timeless Couture and Kerry at Tineke Floral Designs based out of Haarlem Mill in Derbyshire. Both these gorgeous ladies are involved in our wedding this July so we knew we could rely on them . . . . after a few frantic phone calls and we had a venue – the mill and some floral styling, just one catch, the mill and offices, at the time, were partly a building site! So, Mr Attic (Steve) and I headed off up to the Peak District the day before to clean up and shove stuff around!
After a lot of hard work and lugging stuff up three floors – we were ready for shooting on the Sunday. Now when it comes to photos the ladies to do the job were obviously the gorgeously fun Emily and Katy of Emily and Katy Photography . . . they are definitely the best in the business, in fact we are trusting them to shoot our own wedding this July! So, venue, models, shooters and skirts ready . . . we just need some talented ladies to help with the finishing touches – hair and make-up!
We had a super early start on the Sunday for the drive from our base in sunny, rural Notts to the Peak District – a nervous excitement was kicking in for everyone! As soon as we got there it was full on . . . all the girls relaxed in Astra’s boudoir in the mill and were pampered and glammed up by Sophie and Rachael. It takes a considerable amount of time to get five ladies photo shoot ready!
We had a lot of skirts to shoot as we had both our Spring/Summer collection and the new colour palette for the Autumn/Winter season to shoot so we knew we had a full on day ahead of us!
The aim for the day was not just to capture details images of the skirts on girls of all sizes but also to show the versatility of the skirts . . . they can be pretty, rocky, wedding, party, everything! We spent the morning shooting the pretty, wedding looks for the summer season and we captured some truly beautiful looks.
Lunch was just some sandwiches scoffed between outfit changes as we had so much to get through. In the afternoon we broke loose a little bit, there was a hair and makeup change and we worked on the Christmas party looks
As well as our ever popular berry red and forest green, we have added some new colours for the forth coming Christmas season and here’s a sneaky peep!
Before finishing up we just had the bridal and rock looks to shoot – talk about two extremes . . . but before that, more titivation and tea time . . . and maybe a little prosecco or two as well!
We used the gorgeous Hollie to show off our new bridal skirt – it can be made is six (shown here) or four layers and will be hitting our site very soon.
The last thing we wanted to do was to show the true versatility of the skirts – they can be rock chick as well as pretty! How amazing does our Hollie look rocking it up with one of our slogan t-shirts too!
It was a long hard but fun day for all involved and the finished shots are amazing, Emily and Katy have done a totally cracking job and kept us entertained as energy levels were flagging! I hope you all love the shots as much as we loved making them. Thank you to all involved you were all super star beautiful professionals and thank you to everyone who buys our tulle skirts it means so much!
We are so excited to tell you that our super duper warehouse sale is back!
Saturday 3rd June 2017, 9am until 1pm . . . or longer if you are still shopping!
We have lots of end of line dresses waiting for their forever homes as well as one off samples.
We also have lots and lots of samples of our beautiful tulle skirts just waiting for you all!
All dresses are £25 and under along with more bargain rails!
It is always such a great event and we just love being able to meet our beautiful customers face to face.
So excited to hopefully meet more of you!
Just a little bit of boring stuff . . .
. . . as we are usually an online business we don’t have a card machine so payment is cash only.
The sale is in our working warehouse so as such we don’t have changing rooms. Lots of ladies (that are clearly a pro at this) usually come in leggings and a vest so they can pop a dress on over their clothes – great thinking!
It’s always a lovely day, really warm and friendly and we are always so touched at how far some of you travel to come and see us . . . i think the record so far is Glasgow!
It’s no secret that we are obsessed with tulle skirts here in the Attic so much so – we have developed our own range.
Our skirts are available in three perfect lengths.
Mini skirts – 55cm designed to sit above or on the knee
Midi skirts – 70cm designed to sit below the knee
Maxi – 95cm and are full length
We know lots of you adore our range but we are often asked how to wear them. Here’s just a few of our favourite tips to give you some #styleinspo!
Personally we don’t think you can beat the classic Sex and the City look – nobody does it better than the amazing Carrie Bradshaw. Team one of our midis with a cute cami top, structured blazer and strappy heels – style perfection!
We are also obsessing over the more dressed down look shown to perfection by blogger babe Jen at Cordelia Hearts. Cute vest top and statement shoes, why not try one of our slogan t-shirts too.
Our tulle skirts are perfect for weddings, be you a bridesmaid, bride, guest or hen! Our white mini and midi skirts are the perfect look for a hen do for the bride to be and the maxi skirt makes a perfect alternative to a wedding dress.
Our skirts also look perfect as a bridesmaid outfit . . . match the skirts in with your colour scheme or why not go for a rainbow look with skirts of all colours. Have a peep in our gallery for inspiration.
It’s not all about the pretty dresses here in the Attic – we love the off duty look too and here’s a little glimpse into some of our summer favourites!
We are big big fans of the summer boho look and have filled our site with gorgeous jewellery and other accessories to perfect the summer boho look . . . whether you are off to Ibiza, Glasto or just rocking your own back garden, you don’t want to miss these beauts!
This season’s must haves
Barefoot sandals and ankle chains!
Total boho essential, wear them with a maxi dress or just your bikini – there are stacks more on the site!
Cats eye aviators
What’s not to like – flying out so grab yours quickly!
The body harness. Finish the beach look to perfection.
Pom poms and Tassels
We just can’t get enough of them! They are on our bags and neckalces, everywhere!
Attending a wedding this year and not sure what to wear . . . step this way for a bit of style advice, the Elsie’s Attic way . . . We have the prettiest dresses to ensure you make a statement and look gorgeous but don’t overshadow the bride!
Wedding guest dresses can be a nightmare to shop for, so we have scoured everywhere to bring you the best styles and all at a fab price point!
If you are after a timeless design that can be re-cycled over and over again, we suggest considering a classic midi. Calf skimming with a nipped in waist and a full skirt – definite figure flattering option.
Here’s three of our favourties from the site now . . .
For those of you seeking a pretty, classic look, have a peep at our Vintage Inspired Range. Fitted bodice and full skirt give that classic 50s silhouette flattering to all shapes and sizes! Get the ultimate wedding guest look by teaming it with one of our petticoats.
Three of the bestselling Vintage Inspired dresses on the site right now
Looking to keep your style a bit more on-trend then have a peep at some of our latest styles. Simply team with towering heels and a pop of bright coloured lipstick to finish your look. Why not try one of our midi skirts? Personally, we can’t get enough of them and they look fab with a cute camisole style top tucked in and a structured blazer.
Here’s our favourites from the site right now . . .