OK, so we are a little late with this blog post (we actually turned three at the beginning of July – remember our bumper weekend of giveaways!!) but that’s life all over in the Attic – so busy and so manic but we love it!
We thought you might be interested in our tale of the last three years, of how we started and got to where we are now . . . we’d give you a little bit of a sneak peep behind the scenes!
So, who is this Elsie . . . well Elsie is me, Amanda, and my amazing husband too, Steve! We own and run Elsie’s Attic together and we have done each other any serious harm . . . . yet!
Just over three years ago I was feeling a bit dissatisfied in my career, you know the story, Our eldest son was only four and just starting school and I missed him desperately and so wanted to be there to do the school runs. I was a trained Forensic Psychologist, had owned my own dog training business and then gone on to work in PR but none of it was floating my boat . . . after a late night chat over a bottle or two, we decided to use my passion for fashion and start Elsie’s Attic . . . or Tallulah Rose as we were initially called!
We started out just selling bags, scarves and jewellery . . . I look back on our early Facebook days and smile and cringe in equal measure! Right from the start we wanted to stock things that are just a little bit different but pretty, always pretty – we just love girly fashion!
So that was it – off we went, I ensconced myself at our kitchen table and really seriously, I barely moved for the first year! I spent days and days searching out fantastic lines and we soon expanded into clothes. We initially used to sell on Facebook and then after a few months we decided to bite the bullet and commissioned a website. Quite probably one of the most stressful things I have ever done – particularly the time I worked 36 hours straight with no break or sleep to get all the products loaded up . . . but it was done and ready to launch so we did the obvious thing . . . buggered off to a festival for the weekend! Little did we know then how truly epic things would become!